In 2022, Continental Senior Communities chose to restructure their communities under a new umbrella brand. In order to support this new approach, they needed a digital experience that told their unique story all while making the decision to choose one of the communities easier for prospective residents.
Extending a new brand language
Bonfire Red started by extending Continental’s new visual identity and brand language, focusing on elements that brought their brand to life in the digital space. We created custom iconography, pattern work and a secondary color palette that served as the foundation for the new website experience while staying true to core brand.
Creating a Lifestyle
A key differentiator for Continental is the hospitality like feel of their communities. The design for this site focused on highlighting the amenities and overall feeling of comfort that residents receive at a Continental community, bringing comfort and confidence to the decision-making process.
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