Design Central

Expanding

a Reputation and

Expertise

on a National Level

Brand
Interactive
Campaign

Slide which reads "Driven by research. Inspired by design. Made real by engineering.

Three Design Central business cards in a stack

Design Central webpage for core capabilities titled "Closely aligned, highly effective" outlining strategy, research, product design, engineering, user experience and prototyping

mobile screens for capabilities and directory

Custom Photography & Videography

We created a modern, light, and responsive website that places shots of their studio and culture alongside samples of their work, making it clear that one isn’t possible without the other.

Man wearing gloves while taking an object out of a orange plastic case

Woman smiling at the camera wearing a fur coat

Two people sketching designs for a bottle holder

A person comparing textiles while referencing a book

A man in a room of people looking down at a paper on his desk

Three people at adjacent desks working on design tablets

Digital Overhaul

With the goal of expanding their reputation and expertise on a national level, Design Central asked Bonfire Red to find a great way to showcase their full range of capabilities, from strategy and research to design and engineering.

Reinvigorating a Brand

We took every opportunity to extend and evolve the visual language – from cleaning up the logo lockup and refreshing the color palette, to introducing a new pattern comprised of deconstructed elements of the circular logo mark. The result was a balanced, dynamic visual language that was as thoughtful and versatile as the people and projects that make up Design Central.

Closely Aligned, Highly Effective

Establishing the voice and tone was just as crucial as creating the visual custom content. A defining voice allowed for a holistic, consistent brand rooted in Design Central’s brand pillars: human, collaborative, and future-focused.

Social Type Experiment

Brand