The Laughing Cow

New
look, same
great
taste

Interactive
Content

Laughing Cow history, highlighting the first import of the cheese from France in 1957

Product page for Smoked Gouda titled "You've Gouda Be Kidding Me!"

Product listing for different kinds of Cheese Cups

3D Modeling & Animation

Original Content Creation

Smiling woman about to eat a cracker with Laughing Cow cheese

Snacks arranged on a table with Laughing Cow cheese on top

child holding a Cheese Dipper above their face as they go to take a bite

snacks and Laughing Cow Creamy Aged Bacon cheese arranged on a table

Smiling couple sitting on a bed sharing toast with Laughing Cow cheese spread

a group of friends sitting around a table enjoying snacks and Laughing Cow cheese

Two smiling men look at a laptop together while one of them enjoys crackers with Laughing Cow cheese on top

Two toddlers sit on a countertop while one feeds the other a chip with peppers and Laughing Cow cheese on top

The Laughing Cow partnered with Bonfire Red to establish a new web experience that would showcase their new brand universe, share unconventional snack inspiration, and connect consumers with local retailers.

Brand Expansion

Each product flavor features a bright, vibrant color. We carried that vibrance throughout the design and voice / tone of every page on the website.

3D Modeling & Animation

While re-imagining Laughing Cow's web experience, Bonfire saw an opportunity. We re-created each product in 3D (from scratch), giving us and the client ultimate asset flexibility. Then we animated those products and made them the heroes of the experience.

Original Content Creation

Bonfire Red produced and developed The Laughing Cow's first lifestyle photography content. We produced a photo shoot that celebrates the Laughing Cow consumer and their unique snacking styles.

Vulcan

Content
Brand
Interactive
Campaign