Trivi is more than a game. It's a hybrid content platform where TV meets trivia. Derived from the Latin word triviae, meaning “where three roads meet,” the name represents their three pillars: watch (content), play (trivia), win (jackpot). We worked closely with the Trivi team to create a brand and app experience that boast a contemporary typographic design, boldly standing out in its digital ecosystem.
The Energy
Inspired by the vibrant, luminosity of Las Vegas, The Entertainment Capital of the World, the Trivi brand offers the luxury, black-tie feel of the Bellagio paired with the energy and class of the Cosmopolitan. The palette exists within a rich charcoal setting allowing gold and cobalt values to take center stage.
The App
In an industry inundated with cartoony and beveled game designs, the Trivi app boasts a modern and elevated brand presence designed to be relevant now and scale smartly into the epoch of cryptocurrencies.
A Lasting Impression
Being a new brand, it was important for Trivi to have collateral that told their multilayered story and vision simply in an engaging way. They needed material that would captivate potential investors and also be easily updatable as they grew and evolved. We designed a flexible presentation with rich visuals to empower their conversations today and into the future.
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